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Lumi Interactive has introduced a $6.75M seed funding, led by a16z. 1Up Ventures, Galileo Ventures, and Heracles Capital additionally participated within the spherical. Double Loop Video games boss Emily Greer additionally participated as an angel investor.
The oversubscribed seed spherical is the biggest enterprise capital funding right into a female-founded recreation studio in Australia. The studio is the developer behind Kinder World, a free mobile recreation which lets gamers deal with digital houseplants by performing real-world mindfulness duties.
“Lumi is getting into a quick rising and far wanted class of their very own,” mentioned a16z’s James Gwertzman. “Right here, the aim is to not obtain or compete, however relatively to decelerate, step again, and take a a lot wanted psychological well being break.”
Lumi Interactive will use the funds to pursue its mission to make the world a kinder place. It plans to develop its growth crew and scale Kinder World for a big international launch. The studio desires to convey the Kinder World expertise to extra platforms, each on-line and offline.
So what’s Kinder World, and what’s ‘crowdhealing’
Kinder World asks gamers to interact in evidence-based self-care actions. Lumi Interactive employs a full-time wellbeing researcher, a Dr. Hannah C. Gunderman, whose work is what informs the completely different actions inside the recreation. The complete recreation is predicated on her idea of ‘crowdhealing,’ and as soon as gamers deal with their very own emotional wellbeing they’re gently pushed to succeed in out to different gamers.
The thought is that these acts of ‘kindfulness’ will enhance each particular person participant wellbeing and, on the similar time, the wellbeing of the complete group.
“These previous few years have been something however form,” mentioned Lumi Interactive boss Lauren Clinnick, in a press release to GamesBeat. “However even within the depths of Melbourne’s lengthy lockdowns, my small crew noticed how on a regular basis acts of compassion, to ourselves and others, may make the world look like a kinder place.”
Kinder World has type of blown up on TikTok, attracting an viewers of principally girls and non-binary individuals. Lumi Interactive is capitalizing on the increase in reputation to work with followers on growth of the sport. Due to their enter Lumi Interactive is ready to ensure the sport doesn’t simply really feel like pointless busywork.
Kinder World is offered on iOS and Android, and is anticipating a full launch in late 2022.
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